With 4.3M+ music fans and $27M+ raised, Propeller is the leading social impact platform for artists. Every entry to win requires an action that directly benefits your cause, turning superfans into long-term supporters.
It was a last-minute build with GA tickets and no artist promotion. Add a post from Olivia and the Unraveled Tour, and this one can go much bigger.
Any of the ten LA nights works. We suggest Jan 29 for the most campaign runway. New York (Feb 11 to 28) is the natural sequel.
Every stop comes from Olivia's own interviews. Her team can swap in favorites.
Olivia's must on Fairfax
Complex, 2024Where she gave away signed drop dead vinyl
LA Mag, 2026Half her closet is secondhand
Her wordsHer picks for best in LA
Complex, 2024Double-Double, Neapolitan shake
VogueMeet an LA grantee
The cause
Fund 4 Good is Olivia Rodrigo's global initiative supporting community-based nonprofits that build an equitable and just future for all women and girls. Past grants have backed girls' education, reproductive rights and the prevention of gender-based violence. A portion of Olivia's Unraveled Tour ticket proceeds already goes to the fund. This campaign lets fans add to it.
Pick the date and prize details. We build the page and creative.
Propeller texts and emails 4.3M+ fans, and paid social starts.
Five weeks, the same window that raised $153K for Daisy Chain Fields.
A day in Olivia's LA, then closing night at Intuit Dome.
Dollars raised and new supporters, plus a New York option.
